Privacy Policy

Privacy PolicyLast updated: January 1, 2026

Notice for Patients: This page covers how we handle website and digital data. For information about how your medical records and protected health information are used, please review our HIPAA Notice of Privacy Practices.

Data Controller and Owner

The data controller responsible for this website and the personal data collected through it is:

Reproductive Fertility Center
9201 W. Sunset Blvd., Suite 500
West Hollywood, CA 90069
‍info@reproductivefertility.com

Data We Collect

When you visit this website, we may collect the following categories of data, either directly or through the third-party services described below:

• Usage Data — IP addresses, browser type and version, pages visited, time spent on each page, referring URLs, device and operating system information, and other diagnostic data generated automatically during your visit.
• Cookie Data — Small data files placed on your device that help us remember your preferences and understand how you interact with our site.
• Contact Information — If you submit a form or send us an inquiry, we collect the information you voluntarily provide, such as your name and email address.

We do not knowingly collect sensitive personal information through this website, including protected health information (PHI). If you need to share medical information with us, please contact our office directly or use our secure patient portal.

How We Process Data

Data is processed using secure computer systems and software, following organizational procedures strictly related to the purposes described in this policy. Access to personal data is limited to authorized staff and vetted third-party service providers who require it to perform their functions.

Data is processed at our operating offices and, where applicable, at the facilities of our third-party service providers — primarily located in the United States.

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable law. You may request deletion of your data at any time by contacting us.

Third-Party Services

We use the following third-party tools on this website. Each service is subject to its own privacy policy.

Google Tag Manager (Google Inc.)Used to manage and deploy tracking scripts on our website. Google Tag Manager itself does not collect personal data but enables the analytics services listed below.Data collected: Cookie and usage data — USA — Google Privacy Policy

Google Analytics with IP Anonymization (Google Inc.)We use Google Analytics to understand how visitors interact with our website. IP anonymization is enabled, meaning your IP address is shortened before being stored. We do not enable advertising features or share data with Google's ad network.Data collected: Cookie and usage data — USA — Google Privacy Policy | Opt Out

Your Rights

You have the following rights with respect to personal data we hold about you. To exercise any of these rights, please contact us at info@reproductivefertility.com.

• Right to Know — Request information about what personal data we hold and how it is being used.
• Right to Correct — Ask us to correct inaccurate or incomplete personal data we hold about you.
• Right to Delete — Request deletion of your personal data, subject to legal retention obligations.
• Right to Opt Out — Opt out of the sale or sharing of your personal information at any time.
• Right to Restrict — Request that we limit how we process your data in certain circumstances.
• Right to Complain — File a complaint with us or with the relevant supervisory authority.

This website does not respond to "Do Not Track" browser signals. To determine whether third-party services honor such requests, please review their individual privacy policies.

California Residents — CCPA / CPRA

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know — You may request disclosure of the categories and specific pieces of personal information we have collected about you, the sources, the business purpose, and the third parties with whom it is shared.
• Right to Delete — You may request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Correct — You may request that we correct inaccurate personal information we maintain about you.
• Right to Opt Out of Sale or Sharing — We do not sell your personal information. If this practice changes, we will update this policy and provide a clear opt-out mechanism.
• Right to Non-Discrimination — We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To submit a California privacy request, please contact us at info@reproductivefertility.com. We will respond within 45 days as required by law.

Legal Action

Personal data may be used for legal purposes by Reproductive Fertility Center in connection with any legal proceedings arising from improper use of this website. We may also be required to disclose personal data upon lawful request by public authorities.

Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with a revised effective date. We encourage you to review this page periodically. Continued use of our website following any update constitutes acceptance of the revised policy.

Contact Us

Reproductive Fertility Center
9201 W. Sunset Blvd., Suite 500
West Hollywood, CA 90069
‍info@reproductivefertility.com
‍www.reproductivefertility.com

If you believe your health information privacy rights have been violated, you may also contact the U.S. Department of Health and Human Services Office for Civil Rights at hhs.gov/ocr or call 1-800-368-1019. We will not retaliate against you for filing a complaint.

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